Reciprocity- the obligation to give back what you have recieved from others.
Reciprocity can be found in a lot of places. One website that comes to mind is the music player Spotify. Spotify is a free music player that let's you listen to music on your computer for free. The way they are able to do this is because after listening to a couple of songs you are forced to listen to a advertisement. Here is where reciprocity comes in.
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| Spotify Premium |
Spotify premium gives you the option to pay a monthly fee and be able to listen to music offline, ad free, and with better quality. As you can see in the screenshot above, they also have a free 30 day trial for their premium membership, which can be cancelled at no extra cost. this makes it hard for people to stop the payment when the free trial ends with it only costing $8/month.
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